Orlando, FL-based Nautique Boat Company manufactures a lineup of world-class ski and wake-sports boats for thrill seeking consumers. As an innovator in their category, Nautique spent more than three years developing a revolutionary new wakeboard boat called the Super Air G23, and needed to blitz the market quickly with an aggressive promotional campaign.
Nautique hired the marine marketing strategists at AVALA to develop a digital promotion and lead nurturing strategy for the G23 product launch. Their primary goal was to generate mass awareness while activating engagement at each stage in the customer lifecycle. Backed by the Aimbase Marketing Automation platform, AVALA developed a robust digital media strategy using paid search, social, retargeting and email communications to drive traffic to a promotional microsite. After a lead was captured online and filtered through Aimbase, AVALA initiated a 25-day email nurturing program designed to drive prospects to their local dealership.
The campaign was an extraordinary success, generating an ROI of almost 6000%!