Marquis-Larson, an American manufacturer of sport boats, fishing boats, cruisers, runabouts and yachts, has over a century of experience in the marine manufacturing industry. With seven brands in their portfolio, Marquis-Larson needed to completely revamp their marketing infrastructure and develop an integrated digital strategy to effectively generate leads and close more sales.
Marquis-Larson hired AVALA as their web technology partner to strategically position their seven boat brands in the digital marketplace. AVALA began the engagement by recommending a complete overhaul of each brand’s website, so they could optimize lead generation efforts and deliver a better overall experience to their prospects and customers.
AVALA’s proprietary marketing automation and advocacy platform, Aimbase, is the engine that drives Marquis-Larson's content marketing, lead management and customer satisfaction programs. Utilizing the Aimbase platform has enabled Marquis-Larson's marketing team to automate their customer lifecycle activity, so they can focus on closing more leads and improving customer satisfaction.
As a supplement to Aimbase, AVALA also developed a dealer services tool, called WayPoints, to support Marquis-Larson's dealer network in their local marketing efforts. A few of the features include:
Adventure Advertising was our creative partner on this project.