AVALA is now a Rollick company. More Details





Chris-Craft, America’s oldest premium boat builder, has produced elegant and sophisticated sport boats since 1874. With the U.S. market becoming saturated with sport boat manufacturers, Chris-Craft needed a way to re-introduce consumers to the high-end boating lifestyle the brand persona conveyed, while generating new leads to fill the sales pipeline.





Website Redesign

First, ChrisCraft.com was redeveloped and optimized for lead generation by improving the number of opportunities to generate more and better-qualified leads.





Nurture Streams and Aimbase Marketing Automation Software

Next, AVALA developed more than 130 CRM-driven nurture email messages and used the Aimbase Marketing Automation platform to manage all lead collection and nurture communications.





Digital Media Strategy

To drive new leads, AVALA developed a robust digital media plan specifically targeting consumers with the highest likelihood to purchase a new Chris-Craft boat. AVALA continues to manage Chris-Craft’s digital media campaigns which includes paid social media, google search and retargeting ads.





Latcha designed the website for this project