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Marine Brand Increases Sales 2x With Customer Lifecycle Marketing

A premium marine brand approached AVALA Marketing Group to completely revamp their marketing infrastructure. Historically, this marine brand relied heavily on traditional marketing tactics, such as industry sponsorships and print advertising, to generate leads for their large dealer network. After years of following this approach, their contact database failed to increase and market share began to plummet. Overall, the brand manufactured exceptional boats, but they struggled tactically when it came to targeting and nurturing potential customers.

After reading this case study, you will have a better understanding of AVALA's approach to customer lifecycle marketing and the results that come along with it.



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