Like it or not, we are in a digital age where businesses have no choice but to engage with customers online. While there is an endless list of ways to captivate an online audience, there are a few strategies that stood out in 2016.
Don’t you wish there was a way your brand could be seen as more transparent or accessible? Or do you ever find yourself feeling like it is difficult to fully explain everything about your new product in an email blast or press release? Maybe you feel like the one thing your marketing strategy is missing is a way to organically grow your audience.
Live streaming makes it easier than ever to connect with your audience on a new and more personal level and gives you the opportunity to grow a whole new audience.
Email marketing gets high open rates, is responsible for many sales, and makes personalization and appropriate timing possible. With the holiday season as the busiest shopping time of the year, make sure your email marketing automation software is up to date.
You've probably heard the buzzword "Marketing Automation" by now. Maybe you're still not convinced Marketing Automation Technology is right for your company. What you should know, however, is that Marketing Automation can help personalize content, send alerts about prospects, and help you connect with customers post-sale. This Thanksgiving, check out AVALA's Aimbase software to experience the Aimbase difference.
If you are a marketer in a sales organization, you likely have access to a CRM (Customer Relationship Management) tool to support the business development and account management divisions. And in the event that your organization doesn’t have a CRM tool, it’s highly likely that your marketing team is responsible for researching and implementing a technology that both sales and marketing will use.
But there’s one big problem. CRM tools are NOT built to support marketers. In fact, CRM technologies fail the marketing function for two reasons...
If you are familiar with the legendary Chris-Craft brand, you know its name is synonymous with crafting quality boats for over 142 years. Like them, we have taken the same commitment to quality and craftsmanship in helping them develop a new brand website, which has officially launched!
The mobile responsive website was built using the Umbraco CMS platform, giving the Chris-Craft marketing team full control over content, SEO (Search Engine Optimization) management, landing page creation using a custom-built, “drag-and-drop” content tool and gallery/product management.
Brands with their own internal sales organization must generate leads in order to start the sales process and keep the prospect pipeline filled. The same is true for brands that rely on external sales channels, such as dealers or distributors. But beyond these obvious reasons, companies that produce high consideration products and services reap many other benefits from generating leads.