AVALA is now a Rollick company. More Details



Boating Industry 40 Under 40

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Each year Boating Industry releases a list of the forty best young leaders in the marine industry. This list highlights a group that stands out from their boating peers.

You Have a CRM Tool, Now What?

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All good marketers use some form of a CRM (customer relationship management) tool, but once you have implemented the CRM tool, what steps do you need to take to ensure it is successful?

The Value Of Quality Assurance

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QA is never going to be able to identify every bug or issue; software will never be perfect, and it is unrealistic to think it can be. It is important that decision makers and executives are aware of this, so the QA team is not set up for failure. So, if QA can’t make a product perfect, what is the value?

[INFOGRAPHIC] The Aimbase Implementation Process

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Feeling a little intimidated when you're just starting out with marketing automation is normal. While implementing a new marketing automation technology can be complicated and confusing, AVALA has extensive experience with our marketing automation technology, Aimbase. Check out this Infographic, which explains our implementation process. and we know you'll realize that Marketing Automation Technology isn't so confusing with AVALA).

Get To Know AVALA Marketing Group

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You might know that AVALA is a digital marketing agency, but did you know that we work exclusively with brands that sell through dealer networks? Did you know that we can help your brand all the way from Aspiration to Advocacy? There's probably a lot you still don't know, so check out this short video to learn all about what AVALA does and why so many of our customers have been with us for the past 20 years.

How to Leverage the Marketing Power of Ratings and Reviews

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Think about your last big purchase. Now, think about the research that took place that led you to your final decision. It’s highly likely that at some point in your purchase journey, you read what other customers had to say about the product or service being considered. You may have run across this information on a brand’s website, via social media, or even in the media. Regardless of where your research data was obtained, customer reviews probably had an impact on which products or services were in your final consideration set.