Brands with their own internal sales organization must generate leads in order to start the sales process and keep the prospect pipeline filled. The same is true for brands that rely on external sales channels, such as dealers or distributors. But beyond these obvious reasons, companies that produce high consideration products and services reap many other benefits from generating leads.
Do you need more or better leads? Most sales organizations would answer “both!” Unfortunately, the lead sources and lead types that generate the most leads don’t necessarily produce the highest quality leads. For the purposes of this discussion, let’s assume leads that produce the highest close rates are the highest quality leads, and leads that generate the most unique prospects are high quantity leads.