In our last post on SEO, we outlined the most important factors that influence organic search engine results page (SERP) rankings. In this post we’ll look at a strategy that builds on some of these ranking factors, including building SEO for unbranded search terms in the Marine, RV and Powersports industries.
Brands with their own internal sales organization must generate leads in order to start the sales process and keep the prospect pipeline filled. The same is true for brands that rely on external sales channels, such as dealers or distributors. But beyond these obvious reasons, companies that produce high consideration products and services reap many other benefits from generating leads.
Do you need more or better leads? Most sales organizations would answer “both!” Unfortunately, the lead sources and lead types that generate the most leads don’t necessarily produce the highest quality leads. For the purposes of this discussion, let’s assume leads that produce the highest close rates are the highest quality leads, and leads that generate the most unique prospects are high quantity leads.
Lifecycle Marketing Tips
News and insights for marketers of high consideration goods and services.