The Top Marketing Trends of 2016

Main Image
Like it or not, we are in a digital age where businesses have no choice but to engage with customers online. While there is an endless list of ways to captivate an online audience, there are a few strategies that stood out in 2016.

Why Your Brand Should Start Live Video Streaming Today

Main Image
Don’t you wish there was a way your brand could be seen as more transparent or accessible? Or do you ever find yourself feeling like it is difficult to fully explain everything about your new product in an email blast or press release? Maybe you feel like the one thing your marketing strategy is missing is a way to organically grow your audience. Live streaming makes it easier than ever to connect with your audience on a new and more personal level and gives you the opportunity to grow a whole new audience.

[INFOGRAPHIC] Why Automate Your Emails this Holiday Season

Main Image
Email marketing gets high open rates, is responsible for many sales, and makes personalization and appropriate timing possible. With the holiday season as the busiest shopping time of the year, make sure your email marketing automation software is up to date.

[INFOGRAPHIC] Don't Be A Turkey About Implementing Marketing Automation

Main Image
You've probably heard the buzzword "Marketing Automation" by now. Maybe you're still not convinced Marketing Automation Technology is right for your company. What you should know, however, is that Marketing Automation can help personalize content, send alerts about prospects, and help you connect with customers post-sale. This Thanksgiving, check out AVALA's Aimbase software to experience the Aimbase difference.