AVALA Blog

 
   
     

Marketing Automation: How To Get Started

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The first step in taking on any new initiative is evaluating how well you are already doing something. The same is true for your marketing efforts. Before you try to implement a new marketing automation plan, it is best to conduct a digital audit to understand what you are doing well and where you could use some improvement.

AVALA Improves An RV Brand’s Organic Traffic With 4 Simple SEO Fixes

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When a popular RV brand approached AVALA and requested help implementing SEO strategies to drive more organic traffic, AVALA addressed website pages on the RV brand’s website that already got a high volume of organic search traffic and made simple tweaks to boost even more traffic to the site.

How To Convince Your Organization to Invest in Marketing Automation Software

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When marketing automation is used correctly, it is an amazing tool that can help brands run campaigns, generate leads and maximize marketing ROI. A big problem marketing teams encounter when considering marketing automation technology is twofold: how do we get started and how can we justify the cost? Here, we’ll explain how to get your stakeholders on board with marketing automation and why it’s critical to the success of your marketing strategy.

The Top Marketing Trends of 2016

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Like it or not, we are in a digital age where businesses have no choice but to engage with customers online. While there is an endless list of ways to captivate an online audience, there are a few strategies that stood out in 2016.

Why Your Brand Should Start Live Video Streaming Today

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Don’t you wish there was a way your brand could be seen as more transparent or accessible? Or do you ever find yourself feeling like it is difficult to fully explain everything about your new product in an email blast or press release? Maybe you feel like the one thing your marketing strategy is missing is a way to organically grow your audience. Live streaming makes it easier than ever to connect with your audience on a new and more personal level and gives you the opportunity to grow a whole new audience.
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