The first step in taking on any new initiative is evaluating how well you are already doing something. The same is true for your marketing efforts. Before you try to implement a new marketing automation plan, it is best to conduct a digital audit to understand what you are doing well and where you could use some improvement.
Customer retention relies very much on Customer Experience (CX) and it is important to integrate CX into your marketing strategy to be certain you are retaining your past customers as well as gaining new ones.
When a popular RV brand approached AVALA and requested help implementing SEO strategies to drive more organic traffic, AVALA addressed website pages on the RV brand’s website that already got a high volume of organic search traffic and made simple tweaks to boost even more traffic to the site.
When marketing automation is used correctly, it is an amazing tool that can help brands run campaigns, generate leads and maximize marketing ROI. A big problem marketing teams encounter when considering marketing automation technology is twofold: how do we get started and how can we justify the cost? Here, we’ll explain how to get your stakeholders on board with marketing automation and why it’s critical to the success of your marketing strategy.
Like it or not, we are in a digital age where businesses have no choice but to engage with customers online. While there is an endless list of ways to captivate an online audience, there are a few strategies that stood out in 2016.
Don’t you wish there was a way your brand could be seen as more transparent or accessible? Or do you ever find yourself feeling like it is difficult to fully explain everything about your new product in an email blast or press release? Maybe you feel like the one thing your marketing strategy is missing is a way to organically grow your audience.
Live streaming makes it easier than ever to connect with your audience on a new and more personal level and gives you the opportunity to grow a whole new audience.