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GDPR: What You Need To Know

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Does the GDPR affect you? Probably! But don’t worry, we have you covered.

For starters, it affects you and your business if you:

  • Have business established in the EU
  • Offer goods or services to anyone in the EU
  • Collect, store, transfer or use personal information about European citizens

Going into effect on May 25th, 2018, the GDPR gives us a chance to improve our inbound marketing efforts by increasing our transparency and privacy efforts.

What is it anyway? The GDPR, also known as the General Data Protection Regulation, is a legal framework that sets guidelines for the collection and processing of the personal information of individuals within the European Union.

The GDPR holds us accountable to be secure, accurate and accountable when sending information out via email. This new framework helps protect the privacy of your contacts and even you, too. The GDPR requires marketers to ask their potential consumers for consent before holding and using anyone’s personal information. This helps build trust and transparency for your organization.

The GDPR holds inbound marketers accountable for providing valuable, quality content to contacts by requiring us to obtain permission before sending nurture emails. The GDPR states that the processing of personal data should be “adequate, relevant and limited to what is necessary for the purposes for which they are processed”.

The new framework also protects our clients through the use of a data protection officer that is responsible for monitoring compliance with GDPR and makes sure that personal data is safe and secure.

Consumers now have some incontrovertible rights under the GDPR. These include the right to:

  • Obtain confirmation as to whether their personal data is being processed, where and for what purpose
  • Access their personal data
  • Correct errors in their personal data
  • Erase their personal data
  • Object to having their personal data processed
  • Receive a copy of any personal data stored, and transfer that data to another vendor/controller

Finally, under the new framework, organizations are required to protect personal data by using security protocols, conduct privacy assessments and keep detailed records of data activities. It also places strict standards and controls on where personal data is stored and how it is used. Organizations are also required to report data breaches to the appropriate authorities within 72 hours.

This new policy is an opportunity for inbound marketers to build trust with their contacts and provide them with useful, valuable information. At AVALA, we are excited for the challenges and changes the GDPR brings. If you have any questions, feel free to email us at compliance@avalamarketing.com