Monday April 10, 2017
Getting leads in the door is good news, but if you don’t have the right plan in place, it can be challenging to follow-up with every single lead that comes through.
A problem we see often is manufacturers feeling frustrated with dealers who fail to follow-up with prospects once they get a lead.
No one wants to miss a sale, so one way to avoid this is to enlist the help of marketing automation technology, such as Aimbase®. With marketing automation, you can be sure that you are following up with all of your leads at appropriate times and with personalized messaging.
This takes the stress off dealers to handle marketing efforts and gives them more time to focus on what they do best: close sales. In addition, it will help dealers to nurture leads and make sure prospects don’t forget about your brand.
When a prospect submits a lead form, marketing automation will send them a personalized email about your brand and puts them on a nurture stream to remind them of the product or service they may have been interested in. This way, your prospects won’t forget about you and will hopefully return to your site to reengage with content, further qualifying the lead for you and the responsible dealer.