Friday October 14, 2016
If you are familiar with the legendary Chris-Craft brand, you know its name is synonymous with crafting quality boats for over 142 years. Like them, we have taken the same commitment to quality and craftsmanship in helping them develop a new brand website, which has officially launched!
The mobile responsive website was built using the Umbraco CMS platform, giving the Chris-Craft marketing team full control over content, SEO (Search Engine Optimization) management, landing page creation using a custom-built, “drag-and-drop” content tool and gallery/product management.
More notable features include:
- Full integration with AVALA’s Aimbase Marketing Automation platform, consisting of lead management, dealer locator/lead distribution to dealers, over 130 email nurture communications, web session tracking and customer experience measurement.
- A robust build-a-boat tool, which gives consumers the ability to customize and build the Chris-Craft of their dreams.
- A pre-owned inventory gallery, which allows dealers to upload and market their pre-owned Chris-Craft boats on the new website.
These are just a few of the features included on the new website, but we invite you to experience them for yourself at ChrisCraft.com or by viewing a few screenshots below.
For over 19 years, we have helped brands like Chris-Craft build enhanced digital experiences for their customers, and if you are looking to do the same, we’d love to have a conversation with you. Let’s talk.