The first step in taking on any new initiative is evaluating how well you are already doing something. The same is true for your marketing efforts. Before you try to implement a new marketing automation plan, it is best to conduct a digital audit to understand what you are doing well and where you could use some improvement.
In today's social media age, your prospects are more than likely turning to social media to get information about your products and dealers. This makes it extremely important for your dealers to fish where the fish are; dealers must utilize social media to help find, target, and nurture new sales leads.
Customer retention relies very much on Customer Experience (CX) and it is important to integrate CX into your marketing strategy to be certain you are retaining your past customers as well as gaining new ones.
When looking for information, products, or services, the internet is the obvious place to turn. Salespeople want potential customers to find their website, browse their inventory, and contact them—not a competitor.
By implementing these online marketing strategies, your dealers can guarantee their prospects will become customers and increase their sales.
When a popular RV brand approached AVALA and requested help implementing SEO strategies to drive more organic traffic, AVALA addressed website pages on the RV brand’s website that already got a high volume of organic search traffic and made simple tweaks to boost even more traffic to the site.
When marketing automation is used correctly, it is an amazing tool that can help brands run campaigns, generate leads and maximize marketing ROI. A big problem marketing teams encounter when considering marketing automation technology is twofold: how do we get started and how can we justify the cost? Here, we’ll explain how to get your stakeholders on board with marketing automation and why it’s critical to the success of your marketing strategy.